Revamping, redesigning or changing with the times – call it what you like – but making even the slightest of edits to the identity of well known brands is a decision that is taken after a lot of thought and consideration.
Here are a few companies that have started 2021 by announcing changes to their logos.
Pfizer launched their new logo in January 2021. According to Pfizer, they have “become much more than a pharmaceutical company. Our new logo signals this shift from commerce to science. We’ve unlocked the pill form to reveal the core of what we do: a double helix, spiralling upward.
The logo is constructed of two interlocking forms. Their unity reflects our passion and dedication to the science behind our innovations, and to the wellbeing of our patients.”
2. BURGER KING
According to the official Burger King press release, the change in the visual design is a more modern look and “marks the first complete rebrand in over 20 years and will more authentically represent Burger King values.”
The official went on to say that the the new minimalist logo seamlessly meets the brand evolution of the times and pays homage to the brand heritage with a refined design that’s confident, simple and fun.
The new logo is similar to the logos the company used between 1969-1994 and from 1994-1999.
For the rebrand, Burger King removed the blue from the logo because “there’s no blue food,” Global Chief Marketing Officer Fernando Machado told Insider. “Buns don’t shine,” he said, so that had to go too.
Burger King’s visual design emphasizing the whopper and will be present throughout all touchpoints of the guest experience.
3. GENERAL MOTORS (GM)
General Motors (GM) has changed its logo for the first time in nearly 60 years.
This is also only the fifth time since its founding in 1908, that the company has made a change to its visual identity. The last time the company changed its logo was in 1964.
According to GM the logo “evokes the clean skies of a zero-emissions future“.
The new logo is a modernized version of GM’s trademark blue square, and symbolizes the company’s shift toward electric vehicles.
It which was created in-house by GM’s own designers, fades from light blue to darker blue and displays the GM letters in lowercase type.
Although not immediately evident, the negative space around the ‘m’ resembles the shape of an electric plug.
Kia’s new logo that was revealed in January 2021 represents Kia’s ambitions to establish a leadership position in the future mobility industry by revamping nearly all facets of its business.
The logo is a symbol of Kia’s new brand purpose and the values it promises to offer customers through future products and services, and the experiences these enable.
Kia seals its brand promise by developing the new logo to resemble a handwritten signature.
The rhythmical, unbroken line of the logo conveys Kia’s commitment to bringing moments of inspiration, while its symmetry demonstrates confidence. The rising gestures of the logo embody Kia’s rising ambitions for the brand, and, more importantly, what it offers customers.
“Kia’s new logo represents the company’s commitment to becoming an icon for change and innovation”, said Ho Sung Song, Kia’s President and CEO. “The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes. Our new logo represents our desire to inspire customers as their mobility needs evolve, and for our employees to rise to the challenges we face in a fast-changing industry.”
The new logo was unveiled during a record-breaking pyrotechnic display in the skies above Incheon, Korea.
The event saw 303 pyrodrones launching hundreds of fireworks in a synchronized artistic display, igniting and celebrating Kia’s new beginning. This set a new Guinness World Record for ‘Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously’.
The dazzling display can be seen below:
In addition to an all-new logo, Kia revealed its new global brand slogan, ‘Movement that inspires’.
For over 40 years, the Post-it® Brand has helped people be more productive, communicate better and express themselves in a number of creative ways.
On January 1, 2021 Post-it® Brand revealed a refreshed logo.
The logo is more flat compared to the previous version and has a modern feel to it.